E-Commerce Archives - Pasa Sustainable Agriculture https://pasafarming.org/topic_area/e-commerce/ Tue, 15 Mar 2022 19:36:03 +0000 en-US hourly 1 Impact of COVID-19 on Pennsylvania farm revenue https://pasafarming.org/resources/impact-of-covid-19-on-pennsylvania-farm-revenue/ Mon, 14 Mar 2022 17:24:53 +0000 https://pasafarming.org/?post_type=resources&p=13639 Looking back at the 2020 season with the help of 300 farmers.

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]]> Initial forecasts predicted severe financial losses for small and midsized farmers as the COVID-19 pandemic disrupted usual market channels nationwide. Early reports both confirmed and challenged these fears, as some farmers could not find new markets while others established or expanded their direct-to-consumer sales to replace their lost outlets. To understand the impact of the pandemic on Pennsylvania farmers across the entire 2020 growing season, we partnered with Chatham University to survey farmers and performed interviews with a subset of these farmers.

Over 300 farmers were surveyed. Just under half the farmers (42%) reported a loss of revenue, while over half (58%) reported either no change or an increase in revenue in 2020. Findings from the study were published in the Journal of Agriculture Food Systems and Community Development.

Download the article for a breakdown of the numbers and an analysis of the data. 

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]]> Pick Lists & Packing Hacks: Simplifying Online Order Fulfilment https://pasafarming.org/resources/pick-lists-packing-hacks/ Fri, 07 May 2021 13:33:58 +0000 https://pasafarming.org/?post_type=resources&p=9472 Learn tips and tricks for streamlining your packing process.

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]]> Learn tips and tricks for streamlining your packing process.


Get the inside scoop from the team at Local Line, an e-commerce platform designed with farmers in mind, and hear from two farmers about they’ve been able to use their online ordering system to make their picking and packing process more efficient.

Speakers

Jordan van Everdingen, Local Line

Emma de Long, Kneehigh Farm

Liz Krug, Fullers Overlook

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]]> E-Commerce Roundtable: What Works & What Doesn’t https://pasafarming.org/resources/e-commerce-roundtable-what-works-what-doesnt/ Fri, 23 Apr 2021 19:37:44 +0000 https://pasafarming.org/?post_type=resources&p=9184 We gathered farmers for a candid conversation about their experiences with e-commerce platforms. 

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]]> We gathered farmers for a candid conversation about their experiences with e-commerce platforms. 

They discuss the pros and cons of different tools, share some lessons learned, and swap a few tips and tricks.

This session is most relevant for farmers who already use an e-commerce platform, but those who have just started to explore selling online will find some helpful advice.

Speakers

Kristin Illick, Liberty Gardens

Robert Todd, Down to Earth Harvest

Ben Wenk, Three Springs Fruit Farm

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]]> Meeting Your Market: An E-Commerce Demonstration https://pasafarming.org/resources/meeting-your-market-an-e-commerce-demonstration/ Tue, 22 Dec 2020 21:35:22 +0000 https://pasafarming.org/?post_type=resources&p=7727 Online sales are becoming an essential part of running an essential business.

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]]> Online sales are becoming an essential part of running an essential business.

But with an abundance of e-commerce platforms there—it’s tough to know where to start! This webinar features an introductory demonstration from Local Line, a platform built specifically for farmers and food suppliers. It also includes discussion with a farmer who has experience selling online and will share insights on how e-commerce might best serve your business.

This session will be valuable for

  • Farmers and producers considering e-commerce options but not sure where to start
  • Farm market managers considering online marketplaces this winter or planning for next spring
  • Farmers and producers seeking CSA solutions

Speaker Information

Jordan van Everdingen has worked on the farm outreach team at Local Line since early 2018, educating farmers, food hubs, and farmers markets in the world of e-commerce. In under three years, Jordan has helped Local Line grow from being used by 50 farms and local food suppliers in just Ontario, to over 7,000 users across every state and province in North America.

Diane Cramer is co-owner of Cramer Farm, a small-scale family farm and CSA in Centre County, Pennsylvania.

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]]> Transitioning to Online Sales https://pasafarming.org/resources/transitioning-to-online-sales/ Fri, 24 Apr 2020 17:06:21 +0000 http://supreme-bee.flywheelsites.com/?post_type=resources&p=6152 To weather the coronavirus pandemic, many farms and markets are turning to selling their products online.

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]]> To weather the coronavirus pandemic, many farms and markets are turning to selling their products online.

During this webinar, we review online sales strategies and platforms farmers and markets can use.

Hosts:

  • Andrew Mefferd, editor of Growing for Market, discusses the advantages and disadvantages of three basic models growers are using to take their business online during COVID-19.
  • Halston Maierle, owner of H6 Design, has worked to implement several online marketplaces and farm stores. Halston shares considerations for using various online platforms.
  • Aeros Lillstrom of Who Cooks For You Farm shares the farm’s experience transitioning from selling to restaurants to selling to the public online due to COVID-19

Download webinar slides.

 

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